What Are SEO Impressions in Google Search Result Pages?
SEO impressions are the number of times your website URL appears, or can potentially be seen, in Google Search, Google Discover, or Google News, whether or not anyone clicks it. They measure visibility across search engine results pages, not engagement, so they are different from clicks and CTR. In Google Search Console, an impression is generally counted when a link to your site appears in the current results set, though some formats require the item to be scrolled into view or expanded before it is counted.
SEO impressions can signal growing visibility, but they do not prove traffic, revenue, or relevance on their own. If impressions rise while clicks stay low, the cause is often a weak intent match or low CTR. The best way to read this metric is to compare impressions with clicks, CTR, query mix, and page performance in Search Console.